OUR SOLUTIONS

Our data science toolkit

Many different techniques and methodologies fall into the scope of data science - AI, machine learning, natural language processing, lifetime value modelling, predictive modelling, text mining, remote analytics... the list goes on. But our solutions aren't anchored in intense technical jargon. Rather, we've highlighted exactly how each technique can help you fulfil a business need, get closer to your customers and adapt to their needs.

Understanding
Customer Value

Gain a deeper understanding of the needs and values of your key audiences through unstructured and social media data.

Lifetime
Value Modelling

Use data science to understand the future value of your customers, unlocking the value of those most loyal to you.

Loyalty
Health Check

Gauge how your customer strategy/loyalty scheme will perform over time, using data science to finesse your customer loyalty strategy.

Data Driven
Decision Making

Data can and should inform most of the decisions a leading brand makes. We can help you get on top of vast amounts of data.

Reverse Hybrid
Segmentation

Optimising behavioural and attitudinal segments with both data and research, taking a reverse approach to optimise the traditional segmentation.

Data
Mobilisation

Is your data locked away in legacy disconnected systems? We have the tools to bring your data to the modern day.

Remote
Analytics Leadership

Analytical leadership, but socially distanced. We can supply data analytics from a distance with remote access leadership.

Customer
Engagement Scoring

Identify which customers are actively engaging and which behaviours are most likely to lead to a sale.

Strategic Change &
Capability Assessment

We are experts at ensuring your analytics function grows with your business needs. We can audit and consult on the makeup of your data empire.