Data analytics can help you understand more about your customers. Analysing their behaviours, attitudes and actions can uncover more about your customers than you knew possible.
Knowing your customers goes beyond interpreting what they say, but also knowing what they do, don't do, and why...
Knowing your customers better means more effective and personalised marketing, which ultimately leads to better financial success.
For our recent project with LNER, we worked on their Carbon Saving Departures Board - a new initiative designed to demystify ‘carbon jargon’ and help passengers make more sustainable travel choices this summer. The key was conveying complex methodologies and outcomes to the everyday train passenger in a way that they could truly understand and connect with.
In today's data-driven world, businesses increasingly rely on intelligence to make informed decisions and seize opportunities. The cornerstone of this intelligence is data, which fuels business intelligence (BI), analysis, and data science functions. This blog post focuses on the critical process of Data Discovery, a fundamental step in our Capability Accelerator programme designed to enhance your company's internal analytical capabilities.
In the rapidly evolving world of business intelligence, choosing the right tool for your organisation can be a daunting task. With a myriad of options available in the marketplace, each offering a range of features and functionalities, making an informed decision is crucial.